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2023 BMW XM


Wake to a new world.

You’re immersed in power and luxury like never before. Unleashed into a vast space, ultimate freedom is yours. Manifest the BMW XM.



Because going too far is just far enough. With the most powerful SUV ever produced by BMW M, you will conquer new dimensions. Get ready to transform the meaning of existing on the edge into an artform.



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*Manufacturer’s suggested retail price (MSRP) excludes destination & handling fee of $995, tax, title, license, and registration. Starting MSRP may vary as a result of equipment capacity restrictions.

2023 BMW XM parked in a modern building


Available for a limited time only, the BMW XM Label is one of the most powerful BMWs ever built. This exclusive SUV features over 738 hp and 738 lb-ft torque, unique paint, wheel, upholstery, and trim selections, and an MSRP starting at $185,000.*

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*Manufacturer’s Suggested Retail Price (MSRP) for vehicle as shown does not necessarily represent the dealer’s actual sale price and does not include destination & handling fee of $995, tax, title, license, registration and adjusted market value. Dealer sets actual price. Please consult your selected dealer. Starting MSRP may vary as a result of equipment capacity restrictions.

 BMW XM Label Red in Grey.

Make a statement.

Available in Brooklyn Grey Metallic or over 50 BMW Individual paint finishes, the BMW XM Label Red is as daringly unique as they come. From the XM badging and exclusive 22″ M Wheels with red accents, this is an electrified SUV that defies the norm.

Detail of front seats, clad in exclusive BMW Individual Fiona Red & Black Merino Leather with exclusive M Signature Trim and red stitching and accents. Detail of red accented vent. Detail of rear M Lounge with exclusive XM pillows
Detail of front seats, clad in exclusive BMW Individual Fiona Red & Black Merino Leather with exclusive M Signature Trim and red stitching and accents. Detail of red accented vent. Detail of rear M Lounge with exclusive XM pillows

The epitome of luxury.

The BMW XM Label Red features bold BMW Individual Fiona Red & Black Merino Leather with exclusive M Signature Trim, red stitching and accents throughout. Rear seat passengers immerse themselves in the luxurious M Lounge experience, complete with indulgent XM pillows.


Unleash the intense torque and improved efficiency of M Hybrid Power: a 4.4-liter BMW M TwinPower Turbo V-8 engine paired with a high-performance electric motor.


644 hp


590 lb-ft

0-60 MPH*

4.1 s



*BMW AG preliminary test results. Actual acceleration results may vary, depending on specification of vehicle; road and environmental conditions; testing procedures and driving style. These results should be used for comparison only and verification should not be attempted on public roads. BMW urges you to obey all posted speed laws and always wear safety belts.

Split image of a BMW XM on the left, and interior seating on the right

Electrified power.

Experience the first-ever electrified BMW M model. The M Hybrid drivetrain pairs a high-performance electric motor with a V-8 engine, generating impressive torque and up to ~30 miles of all-electric range.

Precision focused.

BMW M is renowned for exceptional engineering – and this high-performance SUV pulls out all the stops with standard Adaptive M Suspension Professional, an M Sport Differential, and the intelligent all-wheel drive power of M xDrive.

rear view of a 2024 BMW XM parked in front of a modern building



Luxurious design elevates your state of mind. Sumptuous. Sculptural. Serene. Just as a beam of light is refracted through glass, the luxury of XM transfigures the conventions of form and function. For the XM-minded, this means cleverly referencing the past – while pursuing all that lies ahead.

split image of 2024 BMW XM interior shots

Perfection’s mirror image.

Experience the synchronicity of symmetry. Twin laser-etched roundels, inspired by the BMW M1, provide visual balance.

Graceful geometry.

Chiseled edges meet smooth arcs in the 23″ BMW M wheels, with the additional accents and stopping power of M Sport brakes.

split image of 3 interior shots of the BMW XM

The finishing note.

The first-ever vertical quad exhaust sports an angular, aggressive design – complementing the aerodynamic rear diffuser.

A signature statement in light.

The Illuminated Kidney Grille creates a silhouette out of darkness, announcing a presence that commands attention.

Poised to control.

Complete with illuminated XM badging and cloaked in M Merino Leather upholstery, M Multi-function seats support your every move.



All that exists in the world is you and where you’re destined to go. Superior technology in the BMW XM completes the bond between the realms of high-performance driving and luxurious living.

split image of technology of the BMW XM

Advanced operating systems.

The new BMW Curved Display is a perfect palette for the latest iDrive 8 Operating System with an M-specific design. Connect to your favorite apps on the go with standard wireless Apple CarPlay® and Android Auto™ compatibility.

Always in control.

The convenient My BMW app keeps you up to date on vehicle status from your compatible smartphone. Check your charge and fuel levels, available range, and even find your vehicle in moments.

split image in 3 of design of the BMW XM

Symphony hall or gig space.

Bring your favorite driving soundtrack to glorious life with the available Bowers & Wilkins Diamond Surround Sound System. With 20 speakers providing 1,475 watts of power, you’ll hear every note with exquisite precision.

Drive with ease.

The standard Active Driving Assistant Professional system adds smart features like Frontal Collision Warning, Active Blind Spot Detection, Lane Departure Warning, and Speed Limit Info – making every trip a breeze.

Get that perfect spot.

Never fear a tight squeeze or tricky maneuver. The standard Parking Assistant Plus system uses sophisticated sensors and automation to get your BMW XM into – and out of – any parking situation.

2023 BMW XM parked in a showroom



Only a select few have the power to bring new worlds to life every day. Take your place in the First-Ever BMW XM. Contact us to see the unimaginable in person.

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BMW of Wesley Chapel 28.188591, -82.375003.